Marlboro is a cigarette brand known for the cowboy advertisement with rugged men living in the Marlboro country. The original Marlboro cigarettes that hit the market in 1924 were intended for women and advertised accordingly. After being reinvented Marlboro started to target males as primary audience, and it took just several months to make is popular with American men. According to one study from high schoolers in the USA that smoke 47% buy Marlboro and prefer it to other brands. The brand is appreciated by so many smokers around the world because the nicotine hits very well and the taste is superior. Apart from the smart advertising efforts and successful business decisions this company is involved in sports sponsorship – particularly in motor racing. Marlboro brand is also associated with Formula One. Marlboro is well known for support of many young sportsmen participating in Formula One who without such support would not be able to compete and achieve anything. To celebrate the glamorous image of the brand several years ago racing editions of Marlboro Red appeared and were available in the UK, their design having been inspired by Ferrari.

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